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Asset Management Communications Blog

A Resource for Investment Management Marketing & Communications

Our New eBook is Here- Content Strategy for Investment Managers in 6 Easy Steps

July 11, 2017

Our latest publication has been a long time coming.

I am fully aware of the fact that there seems to be so much involved in developing a fully-formed digital marketing strategy.

Investment management firms, in particular, are often at a loss to know where to begin. And really, the first step is to nail down the strategy for conceiving, planning, and executing the actual content creation process, as everything else in digital Inbound Marketing flows from the quality and usefulness of the content itself.

That's why we have been slowly putting together a comprehensive, yet easy-to-follow guide for investment managers of all stripes to use to get their digital efforts off on the right foot.

Our video blog series, Morning Marketing Minute, had several posts focused on content strategy for investment managers, but we quickly realized many firms needed to have an easier, more concise version of our work if we were to be truly helpful.

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In our new guide, Developing a Content Strategy for Investment Managers in 6 Easy Steps, we distilled everything down to the basic, most important elements. In our eBook, we cover:

  1.  Setting Goals,
  2.   Creating Buyer Personas (you know, the ideal client types with whom you most want to work),
  3. Why it is important to run a Content Audit,
  4. Understanding what a first-class Content Management System can do for your effort,
  5.   Brainstorming Content Ideas, and
  6.   Choosing Content Formats.

Click here or on the image to the right to download. 

Thanks for your support! Let me know what you think.


The Asset Management Communications Blog is a resource from Daniel Quinn Communications for investment management firms on effective marketing and communications:

   ~ Inbound Marketing / Content Marketing
   ~ Website and other online content
   ~ Content marketing for asset managers
   ~ Style guides
   ~ Presentation materials
   ~ General advice on effective writing.