In recent posts, we have provided an introduction to content marketing for investment managers by offering a case study of how it might work in the real world.
Last time, we went over how to set appropriate goals using the SMART methodology.
Today, we take the next step and talk about creating buyer personas. I've written about this before, but thought it might be time for a bit of a refresher course.
Remember -your website is a vital component of your content marketing strategy. Is it up to the challenge?