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Asset Management Communications Blog

A Resource for Investment Management Marketing & Communications

MMMM-Buyer Personas: Content Marketing for Investment Managers

April 10, 2017

In recent posts, we have provided an introduction to content marketing for investment managers by offering a case study of how it might work in the real world.

Last time, we went over how to set appropriate goals using the SMART methodology.

Today, we take the next step and talk about creating buyer personas. I've written about this before, but thought it might be time for a bit of a refresher course.


Click Here to Download a Complimentary Buyer Persona Template

Remember -your website is a vital component of your content marketing strategy. Is it up to the challenge?

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The Asset Management Communications Blog is a resource from Daniel Quinn Communications for investment management firms on effective marketing and communications:

   ~ Inbound Marketing / Content Marketing
   ~ Website and other online content
   ~ Content marketing for asset managers
   ~ Style guides
   ~ Presentation materials
   ~ General advice on effective writing.