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Asset Management Communications Blog

A Resource for Investment Management Marketing & Communications

MMMM - Content Marketing for Investment Management Firms: A Case Study

March 13, 2017

A question that is often asked by investment management professionals unfamiliar with the ins-and-outs of digital marketing is:

How does content marketing for investment management firms actually work?

In this week's MMMM, I use a DQCOMM-inspired case study to demonstrate how a single piece of well-conceived, helpful content (in this case our eBook on Inbound Marketing for Investment Managers) can continue to generate leads for years after its publication. 

And here's the eBook we referenced in the piece:
Inbound Marketing for Investment Managers ebook



The Asset Management Communications Blog is a resource from Daniel Quinn Communications for investment management firms on effective marketing and communications:

   ~ Inbound Marketing / Content Marketing
   ~ Website and other online content
   ~ Content marketing for asset managers
   ~ Style guides
   ~ Presentation materials
   ~ General advice on effective writing.