A question that is often asked by investment management professionals unfamiliar with the ins-and-outs of digital marketing is:
How does content marketing for investment management firms actually work?
In this week's MMMM, I use a DQCOMM-inspired case study to demonstrate how a single piece of well-conceived, helpful content (in this case our eBook on Inbound Marketing for Investment Managers) can continue to generate leads for years after its publication.
And here's the eBook we referenced in the piece:
