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Asset Management Communications Blog

A Resource for Investment Management Marketing & Communications

MMMM-Setting Goals: Content Marketing for Investment Management Firms

March 20, 2017

Last week, we provided an introduction to content marketing for investment managers by offering a case study of how it works in practice.

In this week's Monday Morning Marketing Minute, we revisit the issue of setting appropriate goals.

Though we have written about SMART goals in the past, it seems appropriate to revisit the issue as part of our Content Marketing for Investment Management firms series.



Remember -your website is a vital component of your content marketing strategy. Is it up to the challenge?

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The Asset Management Communications Blog is a resource from Daniel Quinn Communications for investment management firms on effective marketing and communications:

   ~ Inbound Marketing / Content Marketing
   ~ Website and other online content
   ~ Content marketing for asset managers
   ~ Style guides
   ~ Presentation materials
   ~ General advice on effective writing.